

Innovation among companies
We see the success that companies like P&G, Air BnB and Uber. The main lessons found in these readings is how these companies used innovation to separating themselves from the competition, not just use it to qualify but use it as a compete. Innovation is where we see companies creating separation such as the assembly line that Ford had. You can innovate by creating a new process to doing something that is already done in the company or by creating something completely new and


Baseball Hits a Home Run by Integrating Social Media with Content and Art
The media campaign In 2011 Major League Baseball decided to try a new approach to reach their fans, they did this by introducing the “MLB Fan Cave”. Occupying an old Tower Records location in Greenwich Village they transformed the old record store into a fully interactive fun zone for MLB fans. The space featured 15 big screen TV’s that would broadcast all 2,430 games and be a year round experience where other fans could stop by along with baseball players and celebrities. To


Rendered Realism: Virtual Reality
Virtual Reality has been in use for many years but only recently has it made its way into the consumer market. The first all sensory device was invented by Morton Heilig in 1957, he called his invention the “Sensorama”. This was similar to a photo booth that simulated an environment while looking into an image with depth. He later patented the first head mounted display the “Telesphere Mask”. As time went on, motion tracking was added by the “Headsight” in 1961, then the term


Brief history of surfing in Biarritz, France
We all know France for its Eiffel Tower, baguettes, and wine. But who knew France would be a destination for surfing? Little do people know, the coastal town of Biarritz is known for exceptional surfing and one of the best in Europe. Surf lovers in Europe need not to travel to the more exotic and distant destinations to feed their appetite. They are quite abound with great surf spots in local destinations across Europe. Biarritz being among the most famous. We'll give you a b

Garbage patches in our oceans
Discovered in the 1980s, The Great Pacific Garbage Patch is a remote area between Hawaii and the North American mainland where a lot of our trash and junk converge into a large swath of garbage and debry. The plastic is trapped in the north pacific gyre which is a slow moving spiral in the middle of the Pacific Ocean. The spiral occurs due to a high pressure of wind currents. Most of the plastic found in this part of the pacific ocean is sludge like or in a soot. It is consid


The lingering Minimum Wage debate
In 100 U.S. cities many people carried signs and protested against the minimum wage pay of $7.25 for fast food restaurants. These fast food restaurants that were affected by the strike were, Taco Bell, Burger King, McDonalds, Wendy’s, Pizza Hut, Kentucky Fried Chicken, Subway, Dunkin Donuts, Sonic Drive- in, Jack in the Box, and Papa John’s Pizza. As they protested they sang “Jingle bells, jingle bells, jingle all the way it’s no fun, to survive, on low low low low pay”. In N


Obesity in the United States
Can't fit into that Molokai shirt? Well, what we eat is what we are. There are plenty of fast food places out there, but who is really responsible for this country being in the lead for obesity? Although fast food places tend to bribe people in to eating these tasty foods, it is on the society to determine what can be put inside their bodies. About 65% of Americans are obese or overweight compared to in the 1960’s, 45% of Americans were obese. There is a lot more easy access


Pollution and its effects on the beach
“Nearly 4,000 beach closings and swimming advisories were issued by the state and local governments in 1995” (Beach 1). This statistic shows that America’s beaches are progressively becoming more polluted. The American society today should take full advantage of the opportunity of having beaches also try and keep them as sanitary as possible. Beach pollution is known to be one of the biggest global concerns in the world. But what is beach pollution? Beach pollution is the uns


Surfing in the modern era
Surfing is not only a sport, but an entire culture with its own history and heritage. All throughout the world's beaches, surfers can be spotted. Some waiting for the next big wave while others are riding them. But this sport this not become popular at random. Various innovations and trends have given the impetus to allow this sport to grow. Our modern understanding of surfing takes has evolved over the centuries, from its Polynesian beginnings to its modern lifestyle. Here's


Famous surfers of all time
"The Duke" Kahanamoko, born on August 24, 1890, was a renowned Hawaiian athlete who held three Olympic gold medals. He has several world records at the Olympics. He is considered the founder of modern surfing. His love for surfing allowed the sport to be rediscovered after it was prohibited by missionaries. This made him famous throughout the world as the one who saved surfing from being lost in the dust bins of history. A Honolulu native, he lived to be 77 years old and died