February 10, 2018

We see the success that companies like P&G, Air BnB and Uber. The main lessons found in these readings is how these companies used innovation to separating themselves from the competition, not just use it to qualify but use it as a compete. Innovation is where we see c...

February 10, 2018

The media campaign

            In 2011 Major League Baseball decided to try a new approach to reach their fans, they did this by introducing the “MLB Fan Cave”. Occupying an old Tower Records location in Greenwich Village they transformed the old record store into a ful...

February 10, 2018

Virtual Reality has been in use for many years but only recently has it made its way into the consumer market. The first all sensory device was invented by Morton Heilig in 1957, he called his invention the “Sensorama”. This was similar to a photo booth that simulated...

February 7, 2018

We all know France for its Eiffel Tower, baguettes, and wine. But who knew France would be a destination for surfing? Little do people know, the coastal town of Biarritz is known for exceptional surfing and one of the best in Europe. Surf lovers in Europe need not to t...

February 5, 2018

Discovered in the 1980s, The Great Pacific Garbage Patch is a remote area between Hawaii and the North American mainland where a lot of our trash and junk converge into a large swath of garbage and debry. The plastic is trapped in the north pacific gyre which is a slow...

February 3, 2018

In 100 U.S. cities many people carried signs and protested against the minimum wage pay of $7.25 for fast food restaurants. These fast food restaurants that were affected by the strike were, Taco Bell, Burger King, McDonalds, Wendy’s, Pizza Hut, Kentucky Fried Chicken,...

February 3, 2018

Can't fit into that Molokai shirt? Well, what we eat is what we are. There are plenty of fast food places out there, but who is really responsible for this country being in the lead for obesity? Although fast food places tend to bribe people in to eating these tasty fo...

February 3, 2018

“Nearly 4,000 beach closings and swimming advisories were issued by the state and local governments in 1995” (Beach 1). This statistic shows that America’s beaches are progressively becoming more polluted. The American society today should take full advantage of the op...

February 2, 2018


Surfing is not only a sport, but an entire culture with its own history and heritage. All throughout the world's beaches, surfers can be spotted. Some waiting for the next big wave while others are riding them. But this sport this not become popular at random. Various...